Born Ready is based on factual, scientific information to empower you with the thorough knowledge you need to decide on the birth that is best for you. The more options you are aware of, the more likely you are to choose the right one for you. ​ Respecting choice is important to us. We appreciate that the right choice is different for each and every person. From home birth and birth centres to elective caesarean section we have the tools you need.